What Ensaria does about it
Every project gets tracked hours, including the “non-billable” ones — research, revisions, the email chain about whether the lede should mention Q3 revenue. Your live effective rate divides total invoiced amount by total billable hours, across every project. The number tells the truth.
Once you can see it, the easiest decisions in your week become obvious. The publication that pays late but pays well shows up green. The blog that pays fast but underprices your time shows up at your lowest effective rate. You stop pitching the latter without feeling guilty.